…Opening up new markets and preserving Italian Craftsmanship…
Made in Italy is seeking out new markets with the intention of winning millions of consumers: this good news comes from Pitti Uomo, which opened its “dances of style and contemporary elegance” from January 8th to January 11th filling the Fortezza Da Basso with buyers, industry insiders and fashion journalists from all over the world, who have now been termed Pitti
The curtains just closed on the Pitti Uomo stage and attention has already moved to Milan, for the Milano Moda Uomo event from June 23rd to 26th, which breathed new life into the heart of the Italian pret-a-porter fashion system, with plenty of enthusiastic ideas and innovations that were much appreciated by the numerous visitors and national and international press.
If it is true that 90% of Made in Italy exports go through trade shows, this 82nd edition of Pitti Immagine Uomo, which opened its doors on June 19th at Fortezza da Basso in Florence, becomes a strategic event that has never been more important compared to the recent past. About 1,053 brands exhibited new products for summer 2013, over 59,000 sqm
Made in Italy triumphed on the many catwalks that animated Milan from January 14th to 17th, where the men’s wardrobe for next Fall/Winter 2012-2013 season was the focus. There were plenty of good products, maybe fewer new ideas, but a great display of pride in Italian workmanship, which is recognized and appreciated for its excellence, for its great artisanship and its inimitable style that still survives despite the current recession.